An LLM redesigns my website every morning.
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Currently:
AI consultant + board member

Previously: CEO, CTO, CPO

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Phil Hayes

Phil Hayes

Freelance AI consultant | Board Member | CEO and CTO

Career Overview

2025

AI Consultancy

Freelance

Currently delivering a number of AI projects for clients in fashion, entertainment and government.

2024

Successful Exit

TicketSellers → Citizen Ticket

Completed the sale of TicketSellers & Eventree to Citizen Ticket. Joined the board of Citizen Ticket as part of the acquisition.

2020

CEO

TicketSellers & Eventree

Promoted to CEO with the goal of selling the business within 5 years. Became a shareholder along with the original founders. Mission accomplished in 4 years.

2015

Created Eventree

TicketSellers & Eventree

Saw an opportunity to create an event management platform. Launched Eventree as a subsidiary of TicketSellers. It is still the UK industry-leading event technology platform.

2014

CTO

TicketSellers

Joined TicketSellers as CTO to unite my two passions: music and technology. Built what is still the most scalable ticketing platform in the industry.

2010-2014

Technology Division Manager

Hands On Ventures (Private Equity)

Managed the UK technology division at private equity fund Hands On Ventures.

2006-2010

Engineering Manager

Enable

Led projects at Enable for major clients including Wolseley, Asda, Sainsburys, Mitsubishi, and Laing O'Rourke.

2005-2006

User Research & Service Design

Local Government

Conducted user research to support access to services by social housing tenants.

2005

First Exit

PrismVisualAnalysis

Sold my web design business, marking the beginning of my entrepreneurial journey.

Selected AI Projects

Commodity coding

Client: Online fashion retailer

Using an AI agent to apply tariff codes to products instead of paying an external agency.

Technologies used: Claude, Browser Use

Product attributes

Client: Online fashion retailer

Training an AI model to assign labels to product CAD diagrams

Technologies used: AWS Rekognition

Customer research analysis

Client: International entertainment company

Analysing large quantities of customer feedback and presenting a report to the UK management team

Technologies used: ChatGPT, OpenRouter

Marketing asset creation

Client: Online retailer

Automatic creation of marketing assets based on product photographs

Technologies used: Llama, Imagen

Courier invoice processing

Client: Online retailer

Automatic processing of complicated invoices for transport and duty spanning global territories

Technologies used: Claude (skills)

User research

Client: UK Government

AI is used to generate wireframes using the GOV.UK prototyping kit for user research. AI is responsible for designing up to 3 layouts per wireframe from which the users vote for their preference. The results of the research are compiled into a report using AI.

Technologies used: Claude, Gemini deep research

Public Speaking & Achievements

2025

  • Credited for production of the Isle of Wight Festival / Sky TV
  • Launched the Fallow Festival Fund at Festival Congress
  • Ticketing as software presentation at Festival Congress

2024

  • Analysing the impact of staff travel panel at the Showman's Show
  • Asking the right questions presentation at Festival Congress
  • Marketing trends for 2024 festival season at Festival Congress
  • Creating a wellbeing-first business at Event Production Show
  • Building a personal brand at South Coast Events Forum
  • Introduction to accreditation guest lectures at various universities

Earlier Highlights

  • Accreditation module teacher for The Event Crowd
  • Launched Master Eventree in 5 hours online training course
  • Various industry presentations and panels since 2016

Personal AI projects

  • This website — Every day a different AI model is allowed to redesign this website
  • Inductify — Uses AI to generate an online site safety induction for event organisers
  • MathsWhiz — Uses AI to coach teenagers through GCSE maths problems
  • Lickety Split! — Split restaurant bills between friends using AI and websockets
  • Scan Stuff — Lightweight "vibe coded" app for tracking assets, managing staff shifts and other use cases

Let's Work Together

I'm available to help drive AI adoption in organisations.

I can support with product selection, training, developing proofs of concept, and delivering full implementation.

✉️ philip.hayes@gmail.com 💼 linkedin.com/in/philipjohnhayes